When I think of my teens, I think of the blues. Not just the musical genre, but the feelings of heartache, disappointment, and despair it represents. They come with the territory when you’re coming…
Once upon a time, in the world of The Big Bang Theory, two key marketing lessons were uncovered.
Just like Sheldon knew everything about his favorite superhero, Flash, marketers need to know everything about their target audience.
To create a successful marketing campaign, you must first understand who your target audience is.
Here’s how to do it:
In The Big Bang Theory, we often see the characters relying on each other’s opinions and experiences to make decisions.
This is known as the principle of social proof, where people look to others to determine what is correct or acceptable.
Here’s how to use social proof in marketing:
And with these two lessons in mind, any marketer can create a marketing campaign that will rival the success of The Big Bang Theory. The end.
For more information and insights on marketing,
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