CRM Adoption Starts with Integration

For a person to use something, they almost always have to believe they have something to gain. For a CRM system, that means that a person should get more information out than they put in. After all, if all you have access to is the information you entered, what’s the point?

Our history of delivering solutions to the largest and most complex environments informed our enterprise first architecture that focuses on integration. Customer data does not reside in one place and, for optimal benefit and to satisfy compliance requirements, it should not be moved into one place. That is why our system is able to virtualize vast amounts of information from a large number of varied sources. The data can stay in the source systems and be fully accessed by users of our applications.

The information required to build the list would reside in several back-office systems but with NexJ it is as though it is a single system. There is no toggling between screens through links that browse across web pages like many loosely coupled systems.

Having the ability to present this information to the user ensures they have access to more information from across the enterprise than they enter into the system. By definition, this makes the user a net receiver of information and greatly increases the likelihood that they will use the system. This is one example and I could share dozens more, however, the vision for why integration should be the top priority, particularly as user experience becomes increasingly important, is plain to see.

NexJ is continuously innovating on the concept of making people net receivers of information and recently introduced a new product, NexJ Customer Data Analytics and Intelligence (CDAi), to advance the strategy.

CDAi is an exciting strategic initiative and I look forward to sharing more about it in an upcoming blog.

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